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As a small business owner, you are probably well aware that a good marketing strategy is key to your success. And that online marketing is currently the most powerful and quickest way to reach the most potential customers. But there are still decisions you must make about what online marketing tools to use.
AdWords Express vs. AdWords
Our first recommendation to clients is to set up a comprehensive Google campaign that will ensure that they appear in search results and target their ideal customers. As part of this overall strategy, you can decide whether to go with AdWords, AdWords Express or both. Any combination of AdWords and AdWords Express will get your business in front of potential customers through paid ads, but depending on what type of business you have can help you decide which strategy to use.
In a nutshell, we recommend that all businesses use AdWords as part of a well-rounded online marketing strategy. We recommend adding AdWords Express for many small, local businesses because it can get you incredibly targeted ads that result in a lot of clicks for not much money. Another advantage is that fewer businesses use AdWords Express, so a company has to break through a lot less “noise” to be heard.
If you have a web-based business, however, and want to target various geographic areas, AdWords Express is probably not for you, and we would recommend using AdWords only. For either option, hiring a certified Google Partner (like Focus!) to manage your ads is a great bet that can save you a lot of time and stress.
You can find more information about AdWords Express here, and we would also be happy to answer any other questions you have about which platform to choose or strategies for improving your online marketing. Contact Niki at firstname.lastname@example.org today for a free consultation!