Marketing with a side of public relations. It’s the ideal pairing to rise above the branding noise as technology advances and social trends evolve. Traditionally rooted in different purposes – marketing to gather and analyze customer data in line with campaigns, and PR to create meaningful content…
If you’re going to do it, do it correctly. At least that’s our philosophy when it comes to email marketing. Many business owners avoid email marketing for a variety of reasons: they find it intimidating, they don’t know where to…
There’s a newness in the air – the year, the tax season and fashion trends as spring approaches. How about capitalizing on the movement and giving new life to your brand or business’ website, too? As a tool for the charge, we’ve included suggestions below for updating…
Good deeds deserve to be shared. Beginning March 1, Focus Marketing & PR client, Sensible Heating & Cooling, is partnering with Adams County, Colo., non-profit, Food for Hope, to ensure children in the area don’t go hungry. For every customer…
Search Engine Marketing (SEM). It’s the scientific formula behind online business positioning. You have a product or service and a website to share with future customers, and when you factor in premium placement of search results, you arrive at website visitors. How SEM Works You’ve seen SEM…
Focus Marketing + PR client EEO Legal Solutions is a small litigation boutique dedicated to advancing equal employment opportunity for ALL. FMPR has been managing the public relations campaign surrounding landmark case Brent Houchin v. Denver Health. Below is a…
Don’t give up on those clients who seem less than engaged with your past marketing efforts. Instead, up your commitment to re-invigorating correspondence with this passive set through adoption of effective communication via relevant mediums such as social media, email…
When Focus Marketing + PR added Pinnacle Charter School to our client roster, we could have never imaged the heart-warming satisfaction our team would draw from our work and dedication to effective marketing and public relations campaigns. The realization came…
2020 isn’t just a new year, it’s the start of a new decade, too. Start things off fresh and right by unveiling a new logo for your brand or business. It doesn’t have to be a colossal change; even small…
No chart-topping musician, Broadway actor or Olympic athlete ever set out to be a “One Hit Wonder.” And we’re willing to guess this isn’t the mantra behind your brand either. As with many things in life, consistency is often key…