Why Choose Shopify for Your Online Store

Black Friday, Cyber Monday, Small Business Saturday – ’tis definitely the season for shopping. If you currently own or are planning to open an online store, the onslaught of promotional emails in your inbox probably has you thinking about your own e-commerce options.

Why You Should Use Shopify for Your Online Store

Our favorite option for most online retail is Shopify. It is basically a one-stop shop (see what we did there?) for building your online store. Here are just a few of our favorite things about Shopify:

• It’s very intuitive on the back-end. You don’t need any design or programming experience in order to get up and running.
• It plays very nice with Google. Google is still king when it comes to SEO, and Shopify does a great job keeping up with the latest SEO practices. You can also integrate pages with your AdWords campaigns.
• It looks great. WordPress and Squarespace have awesome themes, but you can get a clean, great looking site from Shopify that also handles all of the ins and outs of e-commerce.
• It makes it easy on your customers. The check out process is super simple, making people that much more likely to make a purchase on your site.
• The reports are straightforward and tell you exactly where your purchases are coming from, which makes it easy to focus your marketing on where it will matter most.
• It’s completely customizable. If you do have a background in web design or want to hire someone to do something more complicated than the off-the-rack options, Shopify will accommodate just about whatever ideas you have.

Running an online store takes an enormous amount of organization and effort, so we love that Shopify allows you do manage so many aspects all on the same platform.

Contact Niki at [email protected] if you’d like to discuss how to work with Shopify and create a thriving online store in 2017.