Connecting the Dots and Obliging Cookie Requests

If you’re an avid reader of Focus Marketing & PR blogs, you’ve seen posts this month highlighting most things digital marketing, including Google Ads, social media and websites. In this installment, we’re connecting the dots and detailing how a comprehensive digital marketing strategy works.

Consider this scenario: You have a product/service, but you haven’t considered how to get it front and center among your target audience. Here’s how.

When you unleash Google Ads alongside other digital marketing efforts, the low-cost, high-return platform becomes a highly efficient tool for placing business advertisements smack dab in the middle of your target audience’s online searches for websites, mobile apps, interactive content, and videos, too. You pay for results according to a pay-per-click pricing model, e.g.when people click on your ad to call your business or get directions to your store. 

The use of Google Ads introduces you to the brilliance of digital marketing. Take this success a step further by leveraging social media – another low-cost alternative to traditional marketing efforts. Through social media you’ll have access to an estimated 4.48 billion active social media users across the globe. Plus, you have freedom in what you post, e.g. videos, pictures, blogs, tutorials, etc.

And if you’ve got Google Ads and social media up and running, you might as well take your digital strategy a step further with website creation and deployment. A website can make a massive impact, especially when you consider this nugget puts your brand in the palm of your customer’s hands. A good website is responsive to consumer behavior and demand, and gives tangible life to non-tangible goods and services. 

Reminiscent of the childhood favorite story, If You Give a Mouse a Cookie, a comprehensive digital marketing strategy builds upon each communications element to produce a highly effective blueprint for meeting prospective customers where they are and then keep them coming back. If your current strategy has you craving more, Focus can help. Give us a call at 303-949-1876, or send an email to [email protected], and we’ll walk you through a successful digital marketing campaign. 

About Focus Marketing & PR

Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.