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Cruise Control Or Manual? How To Run A Google AdWords Campaign

Google may reign supreme, but guess what? You don’t have to let Google control your AdWords campaign. When you establish a Google AdWords campaign – a web-based advertising crusade intended to gather attention and recognition of your brand, product or service – you have the choice to give Google complete control over deciding what’s best for your content or you can flex your own takeover muscle and assume complete responsibility. Think cruise control versus manual.

If you let Google steer your campaign, you forfeit autonomy and fall to the mercy of Google’s predetermined protocols for identifying relevant keywords and budget-spend. This isn’t necessarily a bad deal. The approach is appealing to business owners who want to be a part of Google but can’t be bothered devoting regular time each week to adjusting bids and reviewing performance.

At Focus Marketing + PR, we recommend running your own campaign, or hiring someone to do it for you. While the manual approach allows for more control over which ads run, what keywords are selected and how much budget is spent, if you opt for the manual option but do nothing, you could be wasting your money.

Clients who hire Focus to manage their Google AdWords will find that we run only manual campaigns and review each account 3-4 times a week – best practices for any Google AdWords campaign. As an official Google Partner, we can also set up a new Google account from scratch or pick up an existing one and make it perform better. Contact us today at 303-949-1876 or Let the personalization begin!

About Focus Marketing + PR

Focus Marketing + PR is an affordable, Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Niki Lopez at 303-949-1876 or email

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