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Digital Marketing: Why Are Companies Increasing Budgets?

According to a recent article on Advertising Age, 80% of companies plan to increase their digital marketing budget over the next 12 to 18 months. There are a few takeaways from this article that we thought we could share with our clients.

Competition is Fierce

There is so much we can do now with digital marketing, but the fact that so many companies are recognizing this and spending more and more to make their digital marketing efforts effective means that the tide is rising, and all companies have to step up their efforts to keep afloat and remain competitive.

Having the Right People Matters

These companies are looking for talent to help them with digital/social media, content creation, big data/analytics and mobile strategy. Here at Focus Marketing & PR, we are very lucky to have a talented team of professionals who gather all of the most sought-after online marketing skills in one place. At the same time, because we are such a small company, we are able to stay flexible and responsive to our clients’ needs.

As we have noted before, we highly encourage outsourcing your digital marketing efforts so that you can focus on what your business does best. At Focus Marketing, we can keep you ahead of the game and ensure that the right people are on the job.

For a free consultation, please contact Niki at We would be very happy to discuss your digital marketing needs and set you up with a great plan to increase your online presence.

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