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Online Store Shopify Denver Marketing And Pr

What is A Google Shopping Campaign?

Many online shoppers have noticed a change in their Google searches lately in the form of images at the top of their page. So where are these images coming from, and what is their purpose? These images of products available for purchase through the merchant’s website are actually advertisements that are paid for by e-commerce sites. So what are the benefits to setting up a Google Shop campaign?

  • Visual Appeal: Setting up ads that contain a clear image of the product for purchase is much more likely to entice a potential buyer to click on the ad, go to the website and actually purchase the product. Although Google Shop is still just a few months old, the suspicion is that conversion rates on these ads will be much higher than just plain text ads.
  • Cost & Conversions: Because this is such a new concept, many smaller e-commerce sites have not yet implemented this as part of their online strategy. By using this format of advertising, you may have an edge over your competitors who are selling similar products, and also pay a lower cost per click as a result.
  • Placement: Because these ads scroll right across the top of the page, consumers are generally more likely to be drawn to the ad and see it first. This is also a good way to ensure higher clicks and conversions.

So how do you set up a Google Shop campaign? It is all set up through AdWords, and you must have a full Google Merchant account in order to utilize this form of advertising. If you are using Shopify or WordPress, setting up the Merchant Center is fairly easy. At Focus Marketing + PR, we can help you with all steps of this process, as well as the creation and management of a Google Shop campaign. With the holidays right around the corner, we would encourage any business with a retail component to take a look at how this new offering from Google can help your business have a successful holiday season. Give us a call today to schedule your complimentary consultation at 303.949.1876 or email Niki directly at [email protected].

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