Another marketing term that is tossed around quite a bit is SEO. For those who don’t know, SEO stands for Search Engine Optimization. (Fancy, we know.)
It sounds a little technical and overwhelming and well, it kind of is. But have no fear. We can help explain this mystery world a little bit.
SEO is related to your website. It is how people find you when they do an search online. You want to make sure that your website is optimized for local searches. Basically you want to make sure that people who live in your area are able to find your website organically. (Meaning unpaid searching. Not the ads that you are potentially paying for as part of your Google efforts.)
SEO is very behind the scenes marketing. And even we don’t fully understand all of the ins and outs.
Our advice to all of you small business owners out there is to hire an experienced web person to handle your SEO. It is something that needs constant upkeep to make sure that you are turning up in the right search results. It is a very important part of your marketing strategy and putting some money towards hiring a professional to take care of your SEO is a very good idea.