Don’t give up on those clients who seem less than engaged with your past marketing efforts. Instead, up your commitment to re-invigorating correspondence with this passive set through adoption of effective communication via relevant mediums such as social media, email marketing and referral programs.
Make good use of social media platforms like LinkedIn, Facebook and Twitter by sharing only relevant content with your client-followers. They’ll appreciate useful and practical info they can make good use of. Quality posts are conversational, short and enticing. We recommend posting twice a week.
Email marketing should follow a consistent rhythm with one promo email and one basic newsletter each month. Chose an email marketing platform to help execute your mailings. Remember to incorporate photos and other images to your email communications, and to always opt for compelling subject lines. Commonly used email platforms are Mailchimp and Constant Contact. Read up on our favorite.
Sometimes, we all need a gentle nudge to take action. Reward clients for staying loyal with exclusive offers or discounts.
Current customers can be your greatest advocates and can bring in more new business than advertising.
Customer retention goes a long way, but it doesn’t happen overnight. Keep your clients engaged with thoughtful and consistent communications. Focus Marketing + PR can help. Contact us at 303-949-1876 or via firstname.lastname@example.org. Now through Feb. 29, 2020, we’re offering 10 percent off any NEW website, package or PR campaign (restrictions may apply).
About Focus Marketing + PR
Focus Marketing + PR is an affordable, Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing + PR.