As the crisp autumn air settles in, and leaves turn shades of orange and red,…
In case you missed it, Focus Marketing & PR is advancing our line-up of comprehensive digital marketing and public relations strategies. We now offer podcast hosting, as well as radio and TV commercial voice-overs; audio and video messaging; infomercials, radio show and website video creation.
Leveraging the established voice recognition and talent of our very own, Cory Lopez, we’re no dummies to best practices within the broadcast and podcast world. After all, life is a sensory experience. Move beyond traditional, two-dimensional approaches to digital marketing by incorporating podcasts into your arsenal of tactics for driving brand awareness and familiarity among current and potential customers.
According to Podcast Insights, 75% of the U.S. population is familiar with the term “podcasting;” this is up from 70% in 2019. Each week, 68 million Americans listen to podcasts, whether at home (49%), in transit (22%), at work or while engaging in other activities, such as exercise. Stats reveal podcast listeners are more active on social media channels (94% on at least one) and follow the companies they hear about while listening; 69% agree podcast ads made them aware of new products or services. These facts spell O-P-P-O-R-T-U-N-I-T-Y.
Focus Marketing & PR Podcast Particulars
When you sign on to complete a singular podcast or series with Focus, we promise to make the process – from start to finish – easy-peasey. Prior to the start of any newly minted broadcast offering, we’ll expose you to a fair amount of media training to ensure you’re comfortable talking about your business and any associated products and services. After all, its important you enjoy the process because anything less comes across on air for clients to hear. Once you’re ready to record, it can be done just about anywhere (pending sound quality, of course) thanks to our state-of-the-art audio equipment. We provide the podcast platform, including archive storage through podcast app Castos. Cory can flex his hosting how-know to drive the on-air conversation, or he can simply help with audio production, while you (or someone else) do the talking. And when it comes to music, promotion and photos used within podcast postings and social media, Focus orchestrates awareness and familiarity using our comprehensive digital marketing and public relations strategies. All this for $800 per podcast (pricing is subject to change pending selections).
Ready to give voice to your digital marketing efforts? Contact us today for more information, and to discuss your production needs. We always offer complimentary consultations.
About Focus Marketing & PR
Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.