For many of our clients the thought of setting up and maintaining a Google presence is exhausting. While there are many different ways to leverage the search giant, one thing that we think is a must is Google Places.
Google Places is a free service that you can use to promote your business. Think about Google Places sort of like a Yellow Pages ad. It shows the basics about your company – location, hours, etc. It appears in the search results when your potential customers are searching online.
It isn’t hard to set up – really anyone can do it. It will only take minutes. Be sure to double and triple check all of your information to make sure that it is up-to-date and accurate. You can add things like photos and videos but for most small businesses you may not have those assets. And that’s ok.
Another feature that is available on Google Places is customer reviews. If your business has a Google Places page you are able to receive reviews. This is a great way to gain some feedback and it can certainly establish your business as reliable in the eyes of potential customers.
But probably the best reason to set up your Google Places page is that Google will be able to recognize your company as an official business and not just a person. That is very important in search results. Trust us.
So, what are you waiting for? Here is the link to get started.