We recently discussed why hiring someone to build a professional, custom website is a smart business decision. But this isn’t the only task you should consider outsourcing. Most of our clients do not have the resources to hire an in-house marketing team, but this doesn’t mean they should just hack together a marketing plan and hope that it works. If you don’t have a coherent plan and consistent execution, marketing efforts are likely to be nothing more than a waste of time for you and your employees.
Time is money, as they say, and your time is therefore best spent on the things that only you can do for your business. Stick to your areas of expertise and outsource the rest, and you’ll soon find that your business has the room it needs to grow. Even if you do know something about coding or AdWords, are those truly your highest priorities? We recently took on a client who is something of a computer whiz and who has had extensive experience in crafting AdWords campaigns. But she realized that this is something she can outsource, while the core elements of her business (which is more focused on graphic design) are not. So even if you CAN do it, it doesn’t mean that you should.
If time is money, then money is definitely money! So don’t haphazardly spend your hard-earned money on “throw-it-and-see-if-it-sticks” marketing efforts. If you’re already paying for a website and various other marketing tools, outsourcing your marketing to a professional means knowing that these tools are being used to their maximum potential.
Outsourcing ensures that the right efforts are prioritized at the right time and are customized to your business. For instance, a marketing expert will be able to tweak your AdWords campaign to get it just right (which requires a lot of constant fine-tuning), improve your SEO for your website, and decide when and how to use blogs and newsletters to best reach your target market.
Any other questions about why outsourcing your marketing is a good idea? We’d be happy to chat! Contact Niki at firstname.lastname@example.org.