You know what’s lacking from your digital marketing strategy? Media Relations. There. We said it.
Media relations, or public relations to some, is the ideal accomplice for digital marketing. Together, the mighty duo boosts brand presence to reign far above the crowded marketplace as technology advances and social trends evolve.
Traditionally rooted in different purposes – marketing to gather and analyze customer data in line with campaigns, and media relations to create meaningful content or experiences that resonate with customers – today, the fields commingle.
Just as a marketing campaign needs a captivating story to maintain traction among a target audience, media relations needs analytics to measure return on an investment. At Focus Marketing & PR, we believe combining the two methodologies gives way to a handsome match far better suited to reach customers, and ultimately, increase the bottom line.
Extending the duo’s phenomena even further, marketing and media relations can make all the difference with reputation and crisis management. Storytelling and marketing techniques can increase exposure through media outlets to build awareness and credibility. Reluctant to get in front of the media? Focus offers media training to help you effectively handle interviews to promote your message through a wide-variety of media outlets.
Marketing and media relations together just makes sense. It’s the intersection where message distribution is most efficient, better stories are told and results are secured. Make the connection today by enlisting Focus Marketing & PR to drive your marketing campaign further with beneficial media placements. Our media relations expertise includes media kit-building, key message development, press release, and media communication and coordination with our extensive network of local, regional and national contacts. Call 303-949-1876 or email [email protected] to get started.
About Focus Marketing & PR
Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.