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The Power of a Referral

Lead generation. It’s what makes the business world go around. And it takes many forms. There’s the tried and true method of advertising, direct marketing practices, event sponsorships and participation, and organic search engine results like those yielded through Google AdWords. But who can overlook the age-old, no frills discipline of soliciting referrals from existing or previous customers.

According to our research, 92 percent of consumers trust recommendations from other people, even if they don’t know them personally.1 Referrals are an effective means of attracting solid leads and are typically easier to “close” because they come from a source who has already vetted your brand.

Getting your brand in front of potential customers is an art. At Focus Marketing + PR, if we’ve learned anything during our nearly ten years in business, we’ve learned securing and maintaining customers requires brand education and recognition, thought leadership and untarnished customer service, on repeat and across various mediums.

When you partner with Focus, you’ll chose from one of our three comprehensive marketing packages to find new clients and keep your current ones engaged and active. From blogs and newsletters, to emails and other materials, Focus Marketing + PR will help strengthen your company’s digital presence. Plus, you’ll gain exposure in the news media—both locally and nationally—through placements designed to showcase you as an expert in your field. If you need assistance establishing a viable customer reference program, we can help with that, too (read our past blog: How to Create an Effective Referral Program).

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About Focus Marketing + PR

Focus Marketing + PR is an affordable, Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Niki Lopez at 303-949-1876 or email

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