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The Visual Journey of Video Marketing

From reading one of our recent Focus Marketing & PR blogs, you already know video is king when it comes to next-level story-telling; but how do you know if the approach is right for your business? It all depends on what you’re trying to accomplish.

For starters, video is one of the most versatile and profitable digital marketing tools out there. And studies suggest that when an explanation video accompanies a product or service, viewers are 3x more likely to buy it. 

So, if you have a story to tell and can include visual stimuli, video should become your go-to to capture (and maintain) the attention of current and potential customers; especially, if multitaskers make up any portion of your target audience. This group is known to commonly engage with digital content on the go and via their cell phones. One research outlet suggests 90% of these consumers feel a personal connection with video-engaging brands. And because video spans a well-intended amount of time from start to finish (the exact amount is up to you), a viewer spends that much more time on your website.

If you’re considering ways to get your brand in front of new customers, or ways to further engage current patrons, you may find it compelling to know in close connection with the actual video is its title, description, intrasite links, etc., and these details make your site more than 50% likely to show up first in Google search results. This is SEO in a nutshell; learn more. When you engage potential and current customers online and via video, you’re working to earn trust and credibility. Engagement elicits emotion and compatibility; video might just turn a skeptic into a believer (and a seer).

Scan any research study headline and you’ll see a large majority of businesses now employ video marketing. Dive in any further, and you’ll read rave reviews about video marketing’s solid return on investment – it might not always be the cheapest campaign tactic, but it’s well worth the money spent.

Let’s talk more about video marketing and how it may very well change the makeup of your go-to market strategy. We always offer complimentary consultations. Contact us at niki@focusmarketingandpr.com or dial 303-949-1876. 

About Focus Marketing & PR
Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.

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