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Updating and Reviewing Your Digital Brand: Every Detail Matters

You know that fresh haircut, new shoes feeling? The one that leaves you feeling on top of the world and casually stealing glimpses of yourself in the mirror? Why not treat your branded website to a refresh of its own? At some point, to keep up with digital trends, consumer preferences and the ever-evolving marketplace, you’ll simply have to so it remains relevant and top of mind.

This month, we’ve brought you tangible tips for website management, design blueprint ideas and SEO hacks. Now, we’re lining up 5-suggestions for updating the digital make-up of your brand.

  1. Template theme. Most all website platforms allow you to adjust the digital stage or theme of your brand’s webpage, from navigation bar components, written content layout, video placement and more. And there is no shortage of viable theme options out there; has more than 5,400 themes to choose from. Whichever theme you select, be certain it is in line with your business-type and branding guidelines.
  2. Graphic appeal. Website graphics and imagery influence a visitor’s perception of your brand. The duo helps to establish a brand’s relatability among visitors, memorable identity and credibility within the marketplace – both for better or worse. Relatability is seen in website pictures depicting content relevant to visitors.
  3. Typography. Although some may think it’s a tiny detail, website font selection should be made cautiously. Working in tandem with themes and graphics, font types also subconsciously trigger thoughts and emotions among viewers – Times New Romans for traditional, Arial Black for strength and Cassandra Personal Use for elegance.
  4. Color scheme. Color is linked to psychology and sets the tone of your website. The shades you use will evoke feelings among your visitors…red is confident, yellow is fun and blue is trustworthy. How you balance color and white space also matters in establishing appeal.
  5. User experience. Visitor satisfaction with website usability and functionality can also tip the scales when measuring brand preference. Optimizing page speed, hyperlink differentiation, page consistency, no page errors and mobile-friendly content, all contribute to favorable user experiences.

Differentiate your brand from the competition. By doing it, you’ll increase site visitors, interaction, and ultimately, sales.

For more information about Focus Marketing + PR’s website and digital brand expertise, contact Focus’ Founder, Niki Lopez, at 303-949-1876, or send an email to

About Focus Marketing + PR

Focus Marketing + PR is an affordable, Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing + PR.

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