When Less is More: Guidance for Digital Marketing

Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Reddit. 82% of Americans had a social media profile last year. Competition within the marketplace is ever-prevalent, no matter the industry. With a solid digital marketing strategy your small- to medium-sized business can prevail. At Focus Marketing & PR, we’re sharing guidance for stabilization today, and for all your tomorrows.

Perhaps it sounds counterintuitive, but sometimes less is more, especially when it comes to digital marketing. Why unleash a half-a-dozen (or more) social strategies and scatter yourself thin, when you could carefully and consistently manage just a few? 

It’s important to know not all social media platforms are created equal. Before getting social, consider which one(s) your ideal audience prefers, and why. You’ll also need to think about what content you’ll post and whether it’s meant to be long-lasting (videos, audio and blogs), or short-lived (pictures and brief words). Content-type predicts the most relevant outlet(s).

The long and short of digital marketing: Persistence builds a loyal following and boosts brand awareness, while consistent blogging maintains a loyal customer base and turns new prospects into customers. And constant deployment of search engine optimization saves you money, while helping you to cash in on unpaid Web placement.

We have many more digital marketing tactics for stabilizing business amid competition up our sleeves. Contact Focus’ Founder and Owner, Niki Lopez at 303-949-1876, or by emailing [email protected], to set up a free consultation and to learn what our expertise suggests for your business.

About Focus Marketing & PR

Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.