Sharing Our Entrepreneurial Journey
In honor of National Entrepreneurship Month, we’d like to get a bit personal. We’re sharing the Focus Marketing & PR story, how Focus came to be, where we’ve been, and how we’ve evolved over the years.
Focus Marketing & PR’s founder and CEO, Niki, was raised in a small business family where she had her first exposure to the small business world. With a natural knack and passion for writing, she pursued a degree in English Literature with a minor in Psychology from Colorado College in Colorado Springs. Following college, Niki worked as a producer and sports reporter for NewsRadio 850 KOA in the Denver Metro Area but found her true passion—marketing—after accepting a position as the marketing director for a small, family-owned contracting company. Niki was then hired as a franchise marketing consultant for a large national franchise organization, which led her to discover her true talent and love for consulting with franchise owners on how to make their local markets work for them.
Niki founded Focus in 2009 after recognizing the need for a boutique online marketing and public relations firm in Denver. Using her extensive media contacts along with her native-born knowledge of Colorado and the Denver market, Niki built Focus to fit her original vision of helping business owners achieve their dreams and goals through smart and effective marketing and PR strategies.
National Entrepreneurship Month began in 2011. President Barack Obama established this month to celebrate and support the spirit of American entrepreneurs. According to this source, the celebration underscores the idea that anyone, regardless of background, can pursue entrepreneurial dreams and contribute to economic and social development.
Entrepreneurship is not an easy road, but it can be exhilarating and there’s no better feeling than pulling yourself up by your own boot straps. To all of you entrepreneurs, we applaud you. To all of you aspiring entrepreneurs, we encourage you to take the leap and unleash your potential! Over 15 years ago, Niki Lopez started Focus Marketing & PR as a one-woman digital marketing agency offering blogging, email marketing, social media management, and Google Ads. She didn’t know what the future would hold but she started her business anyway, and because of her hard work and courage, FMPR has been able to grow, offering graphic design services, comprehensive PR packages, and website design. What was once a one-woman operation is now an agency with the support of a team.
This National Entrepreneurship Month we encourage you to celebrate. Share your small business story, visit a small business, give a shout out on social media!
About Focus Marketing & PR
Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.