There are many great email marketing platforms out there that can streamline your communications with your customers. As we discussed last week, a drip campaign is a great way to give your customers and potential customers the information they need right when they need it. An email marketing program is the tool you use to structure this kind of campaign. But how do you choose the best email marketing program for your business? Below we discuss several of the most popular options and how to decide which one is right for you. If you’re already using one of these, we also explore when it is time to make the leap to the next level.
Comparing Four Email Marketing Platforms
Mail Chimp is a great program for businesses that do $750,000 in sales or less and with 2600 names or less on their email list. Mail Chimp has a very user-friendly interface, and it makes it easy to create great looking templates. If you sign up with Mail Chimp there is a free option – as long as you don’t need to send more than 12,000 emails and 2000 subscribers per month. If you need to send more emails per month, the pricing plans start at $20 per month. One downside to Mail Chimp is that they don’t have phone support like most other email platforms.
Constant Contact specializes in getting small businesses started with their email campaigns. You can sign up for a 60-day free trial if you want to test it out. After that it starts at $20 a month for 500 emails sent across unlimited campaigns, but you can go up to 10,000 names on your list. The Email Plus option also allows you to set up an automated drip campaign. Many enjoy using Constant Contact because it is a bit more robust as compared to other products on that market – there is a lot you can do with this platform. Constant Contact is also known for its good customer support.
Once you have maxed out your capabilities in Mail Chimp or Constant Contact, it’s probably time to move to Infusion Soft. Though we would say Infusion Soft is great for businesses with between $750,000 and $2 million in sales, it’s actually more about your sales team than your revenue. Infusion Soft is better for companies with small sales teams. But if your company is looking to grow, Infusion Soft provides the functionality to manage automated sales and marketing and to capture, nurture, and convert new leads into long-term customers. It also allows you to manage a small sales team (if necessary) and customer data seamlessly. Pricing plans start at $199 per month.
Once you have hit $2 million in revenue and/or your sales team has reached over 40 people, you should think about switching to SalesForce. When your company has grown to this size, you generally looking to streamline pre-existing internal processes, organize data, and utilize powerful reporting capabilities. SalesForce helps companies with major sales departments sort, organize, and connect their information about all client accounts. Sales Force has been around for a long time, and it is a very robust platform that is great for large businesses.
If you’re still not sure how to decide between these email marketing platforms, please contact Niki at firstname.lastname@example.org for a free consultation. We can also help you set you your marketing campaign in each platform and ensure that you are using the platform’s full capabilities.