During precarious times such as these, not only is communication key, but so too is consistency. And coincidently or not, according to Merriam Webster, the official definition of consistency includes an element of harmony. Definition – Consistency: Agreement or harmony…
Marketing with a side of public relations. It’s the ideal pairing to rise above the branding noise as technology advances and social trends evolve. Traditionally rooted in different purposes – marketing to gather and analyze customer data in line with campaigns, and PR to create meaningful content…
116 days until the start of 2019. You know what this means – it’s time to shift into high gear and accelerate your Fourth Quarter business activities to end the year in victory. To spark your stamina in the days…
If you’re a small business owner, you’re likely already acquainted with summertime temptations – from baseball games and BBQs, to festivals and long weekends. The season is brimming with distractions. Stop the vices of summer in their tracks with Focus…
There is a new concept rolling around social media circles these days called “dark social traffic”. Sure, it sounds ominous, but it’s not as sinister as it seems. Dark social traffic refers to the kind of sharing of content that…
“What’s a good response rate for our marketing?” We hear this question a lot and the answer is complicated. Every business is different and what each one trying to achieve with their marketing can vary. If you’ve been wondering about…