Last month, Focus Marketing & PR Founder, Niki Lopez, took to the mic during the …
Make Digital Marketing Part of Your New Year’s Resolutions
‘Tis the season for New Year’s resolutions. And if you think resolutions are for personal pursuit only, it’s time to think again. Businesses can have resolutions, too. Forbes lists 10 New Year’s Resolutions for Small Business Owners in 2023, and there’s at least one we’re rather fond of: Don’t Cut Back on Your Marketing.
By harnessing the many gifts of technology, a business can limitlessly advance their digital presence to be front and center, wherever the ideal customer goes online. But a digital presence doesn’t happen by chance. It’s a strategically curated approach using thoughtful message development, material creation and website design. These are the building blocks for campaign and event management, social media execution, Google Ads and search engine optimization. And what good is any resolution if efforts made toward achievement aren’t tracked? Numbers don’t lie. Measurement and evaluation help to assess results and fine tune any future improvements.
Failure to invest in and diversify a business’ online presence threatens to leave you in the dust as the competition continues to grow and gain market share. Whether you’re an internet marketing newbie or deeply rooted in your online presence, Focus Marketing & PR will take your digital marketing efforts to the next level through the use of leading platforms and strategy expertise. Contact Founder and Owner, Niki Lopez at 303-949-1876, or by emailing your inquiry to [email protected], to get started.
About Focus Marketing & PR
Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.