Marketing 101: Back to Basics

Fun fact, the history of marketing started around 1500 BCE when Mesopotamian societies started producing goods and stamping them with a signature mark, aka, a logo according to this article by orcreative,. Technology and society have advanced a lot since then, but marketing fundamentals are still the same: meet customers in the right mindset in the right place with a product or service that meets their needs and keep them coming back by building a recognizable mark, or logo. 

These days, business and technology landscapes seem to be constantly changing. It can be easy to fall into the trap of thinking that business and marketing have to be intricate in order to keep up with the competition. But that’s just not the case. So, let’s get back to basics, marketing basics that is. 

The world constantly changes, but the basics of marketing don’t. Marketing doesn’t have to be fancy, it just has to have the following:

1. Good Messaging 

Delivering valuable and relevant information to your customers, ensuring they are well-informed and engaged with your brand. This encompasses a variety of strategies, such as:

Customer Education: Your messaging should aim to educate your customers about your products or services. This can involve explaining how they work, showcasing their benefits, and addressing common questions or concerns.

Timely Updates: Keeping customers in the loop with important updates, such as product releases, changes in business operations, or industry trends. This ensures that they are always aware of what’s happening with your company.

Personalization: Customizing your messages to address the specific needs and preferences of your customers. This can involve segmentation and targeted content that resonates with different customer groups. 

Clear and Accessible Information: Ensuring that information is easy to find and understand. This includes clear website navigation, well-structured emails, and transparent communication channels.

2.  Branding:

Your brand is the essence of your company, and good messaging is a fundamental aspect of building, maintaining, and promoting it. Here are some facets of branding messaging:

Identity Communication: Your messaging should clearly convey who your company is, what it stands for, and what it represents. This includes defining your mission, values, and unique selling points.

Consistency in Messaging: Your brand messaging should be consistent across all touchpoints, ensuring that customers have a cohesive and unified experience when interacting with your company.

Visual Identity: Beyond words, your branding messaging should also encompass visual elements such as logos, color schemes, and design principles, which should be instantly recognizable and associated with your brand.

Emotional Connection: Building an emotional connection with your audience is key. Good messaging should evoke feelings and emotions that resonate with your target audience, creating a lasting impression.

Storytelling: Effective brand messaging often involves storytelling. Sharing the history, journey, and people behind your company can create a more personal and relatable connection with your customers.

3. Consistent Execution:

Consistency in messaging execution is crucial for keeping your brand top of mind and establishing a strong online presence. This can be achieved through various strategies:

Blogs and Newsletters: Regularly publishing blogs and newsletters can help keep your audience engaged and informed. These can serve as platforms to share industry insights, company updates, and valuable content.

Social Media Management: Maintaining a consistent and active presence on social media platforms. Regularly posting updates, engaging with your audience, and sharing relevant content can keep your brand in the forefront of your followers’ minds.

SEO (Search Engine Optimization): Crafting content that is optimized for search engines, ensuring that your website and online materials are more likely to appear in search results when customers look for relevant information.

Brand Voice and Tone: Consistency also extends to the tone and style of your messaging. Your brand should have a recognizable voice that reflects its personality and values.

Well folks, there you have it. Marketing doesn’t have to be over the top or extravagant. Lucky for you, our marketing experts here at Focus Marketing & PR can take the strategy and execution off your plate so that you can focus on, well, just about anything else. Employ the digital marketing help of Focus Marketing & PR and get back to business. 

About Focus Marketing & PR

Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.