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Wrangle Your Next Unicorn with the Help of A-list Interviews

How A-list Interviews Worked for Focus Marketing & PR

Nearly two years ago when Focus Marketing & PR was on the hunt for an account manager, Focus Owner and Lead Strategist, Niki Lopez, partnered with A-list Interviews Founder, Beth Smith, to identify an ideal, self-starter candidate who would flourish in a purely remote environment. In less than two months and after a series of three interviews with the same candidate, Smith discovered a unicorn. This talented unicorn remains an essential member of Focus’ power lineup today. She works successfully from home allowing her to be present for countless personal responsibilities while growing her experience and hold on marketing concepts.

If your company is on the hunt for a unicorn of their own, take a page out of Focus’ book and enlist Smith and A-list Interviews. If we know Smith like we think we do, she’ll provide a number of powerhouse reasons why remote work may or may not work for your business model.

It’s a topic generating great debate and sweeping opinion within the business world. For Focus Marketing & PR, it’s an initiative we hang our hats on. Remote work, or telecommuting, as it was widely known before the COVID 19 Pandemic forced millions worldwide to do their jobs from home, is here to stay.

There’s hardly a manual for determining whether your company should allow the opportunity for remote work or adapt to a hybrid schedule. Surely the decision is made among leadership with careful consideration and examination of a variety of factors, including those listed below.

  1. Can job responsibilities be fulfilled from a distance?
  2. Are working hours standardized to ensure collaboration among colleagues?
  3. How is remote employee productivity measured?
  4. What equipment is provided for remote employees? Is tech support available?
  5. How is company culture created and maintained?

Whatever your answers to the above, whether remote work is right for your company or not, use A-list Interviews to find the ideal employee to fit your company, both professionally and personally. A-list Interviews will help to write job descriptions; interview candidates; screen and review resumes; and even job training once an offer is signed, sealed and delivered. Fun Fact: 91% of candidates hired by A-list Interviews remain with their employer a year after they are hired.

About Focus Marketing & PR

Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.

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