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Why Social Media is Essential to Your Digital Marketing Strategy

The flex and depth of social media is not to be underestimated. It’s a beefy complement to other elements of a digital marketing strategy, including Google Ads (get acquainted with Google Ads). Research counts 4.48 billion active social media users across the globe. 

In the simplest form, social media is an online form of communication allowing users to have conversation, share information and create web content – think blogs, photo-sharing, instant messaging, podcasts and more. But the buck doesn’t stop here.

Social Media Superpowers:

Sounding board. Social media allows customers, who are recipients of your posts, to provide real-time responses and reactions to content – for better or worse. When a customer loves a brand, product or service, they’re inclined to shout it from the rooftops using social media.

Brand loyalty. Not only do followers track your business’ presence via social media, but they’re connecting with friends, family and colleagues within the very same space – an intimate connection not made by chance. Brands hold special places in people’s hearts.

Ambassador advocacy. Brand loyalists (and haters, too) use social media to leave reviews (Yelp suggests 45% of users check reviews before visiting a business) on business operations, products and more. Positive reviews become advocacy for your brand –  extremely important for any business.

The list of compelling reasons to leverage social media goes on and on. So, are you ready to get social? Whether yes or no, Focus Marketing & PR can help usher you through the process, including discussion pros and (minimal) cons. Contact Focus Marketing & PR’s Founder, Niki Lopez, at 303-949-1876, or send her an email at [email protected]

About Focus Marketing & PR

Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.

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