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A Dynamic Duo: Marketing and Public Relations

We’ve said it before and we’ll say it again: marketing alongside public relations is the ideal pairing to rise above the branding noise. Traditionally rooted in different purposes – marketing to gather and analyze customer data in line with campaigns, and PR to create meaningful content or experiences that resonate with customers – today, the fields achieve collaborative success, when used correctly.

Just as a marketing campaign needs a captivating story to maintain traction among a target audience, PR needs analytics to measure ROI. Combining these two ideas give way to a handsome match better suited to relate to customers and increase the bottom line. And as organic exposure gained from successfully executed PR campaigns is increasingly over-shadowed by pay-to-play options; marketing solutions, like search engine optimization and search engine marketing (more about these two in a previous blog), make it easier to reach customers where they already are.

Extending the duo’s phenomena even further, marketing and PR can make all the difference when it comes to reputation and crisis management. Storytelling and marketing techniques can increase exposure via media outlets to build awareness and credibility. To sweeten the appeal a bit more, Focus offers media training to help you effectively handle interviews to promote your message through newspapers, magazines and/or television.

Marketing and public relations together just makes sense. It’s the intersection where message distribution is most efficient, better stories are told and results are secured. Make the connection today by enlisting Focus Marketing & PR to drive your marketing campaign further with beneficial media placements. Our PR expertise includes media kit-building, press release development, key message development, and media communication and coordination with our extensive network of local, regional and national contacts. Contact us today to get started (303-949-1876 or [email protected]). 

About Focus Marketing & PR

Focus Marketing & PR is a Colorado-based boutique marketing firm specializing in arming small and medium-sized businesses of any industry with tools to navigate the constantly changing digital world. Give us a call today to discuss your marketing and PR needs; we always offer free consultations. Contact Focus Marketing & PR.

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