During precarious times such as these, not only is communication key, but so too is consistency. And coincidently or not, according to Merriam Webster, the official definition of consistency includes an element of harmony. Definition – Consistency: Agreement or harmony…
Marketing with a side of public relations. It’s the ideal pairing to rise above the branding noise as technology advances and social trends evolve. Traditionally rooted in different purposes – marketing to gather and analyze customer data in line with campaigns, and PR to create meaningful content…
There are all kinds of businesses out there – gigantic multi-national corporations, collaborative partnerships, proven franchises…descriptions and qualifications aplenty. Here at Focus Marketing + PR, while these “big guys” create the backdrop of the economic world in which we live, we’re most passionate about small- to…
So, you think you can handle business marketing efforts all on your own? This in addition to day-to-day operations, customer service, budgeting and profitability, plus human resources, etc. Okay, but how effective and efficient is your handling of all this? …
Google will soon pull the plug on its Internet-based social network, Google+. Why? Adaption of the platform simply wasn’t what Google hoped it would be. Like many businesses specializing in the arena of digital communication, at Focus Marketing + PR,…
If your business has embraced digital marketing, you know by now it doesn’t come without its own workflow. You’ve got to routinely update web content, fix any glitches, write blog posts and respond to customer inquiries, monitor statistics, review your…
In case it’s not already obvious, Google is much more than a search engine powerhouse; it’s also a virtual feedback forum. When you sign up for Google Reviews, you’ll obtain valuable information about your business from current and prospective customers…for…
At Focus Marketing + PR, we’re often asked if incorporating a budget line item devoted to the allocation of funds for the purposes of social media advertising/marketing is a necessity. In a word, yes. In this modern era, where technology…
With every page turn of the calendar, it seems there’s cause to celebrate a monthly theme. October, which happens to mark the tenth anniversary of Focus Marketing & PR, is said to also be National Work and Family Month –…
Ten years ago, it was 2008. The American investment banking industry suffered a ginormous bruise, our country’s presidential lineup made monumental gains against diversity, staycations became all the rage and Madonna celebrated with 50 candles. You know what else happened?…